Challenge

Delivering an integrated experience

Taylor Morrison was looking to establish and execute an integrated website strategy that sets a compelling visual tone for their brands.

Solution

A one-of-a-kind digital experience

Taylor Morrison’s solution connects the power of Sitecore, Azure, and Salesforce to provide a one-of-a-kind digital experience.

Azure B2C/SSO provides a consistent and unified user experience while Sitecore xConnect tracks and analyzes user behavior with the 360 customer views that the Salesforce – Sitecore bidirectional connector provides.

Outcome

Compelling tone across their brand

Due to shifts in consumer behavior, evolving device use and advances in marketing technologies, Taylor Morrison found that it was time to rearchitect, redesign and redevelop their primary website. The new site features a beautiful, user-friendly look and feel with an intuitive, location-based path for customers to find the information they seek. To build brand loyalty, the website includes a favoriting system that allows users to revisit content they’ve already saved from a previous visit.

Because the company had an uptick in mobile users, the new website is built on a mobile-first design. Taylor Morrison’s map capabilities were updated to include geolocational search, enabling customers to find homes in a specific location, and Google Maps to allow a “search as map moves” function.

About Taylor Morrison

Home building company, Taylor Morrison, traces back to the U.K. in the 1880s. Since then, they have grown into America’s Most Trusted™ Home Builder, providing the resources, support and deep industry expertise to help their customers make educated decisions about their homes.