About Taylor Morrison

Taylor Morrison is a home building company with roots tracing back to the U.K. in the 1880s. Today, they are recognized as America’s Most Trusted™ Home Builder, offering extensive industry expertise and resources to help customers make educated decisions about their homes.

Challenge

Delivering an Integrated Experience

• Objective: To create and execute a cohesive digital strategy that establishes a compelling visual tone for their brand across all platforms.
• Need: An integrated, user-friendly website that supports customer journeys and fosters brand loyalty.

Solution

A One-of-a-Kind Digital Experience

• Sitecore & Salesforce Integration: Leveraged Sitecore xConnect to track and analyze user behavior, providing 360-degree customer views through the Salesforce-Sitecore bidirectional connector.
• Azure B2C/SSO: Ensured a consistent and unified user experience by integrating Azure B2C/SSO for seamless, secure logins and personalized services.

Outcome

A Compelling Tone Across Their Brand

• Mobile-First Design: With a significant uptick in mobile users, the website was re-architected and redesigned to focus on a mobile-first experience, ensuring a smooth journey for all visitors.
• Location-Based Pathways: The new design includes geolocational search capabilities, allowing customers to easily find homes in their desired locations through Google Maps integration and an interactive “search as map moves” feature.
• Improved User Engagement: The site’s favoriting system allows users to save content from previous visits, enhancing brand loyalty and keeping users connected to their journey.
• User-Friendly Experience: The new website offers an intuitive navigation system with a beautiful, modern design, making it easier for customers to find the information they need.

Taylor Morrison’s digital transformation has not only elevated their online presence but also improved the customer experience, leading to deeper engagement, stronger brand loyalty, and a seamless journey across all devices.