New England Biolabs Wins Life Sciences Industry Most Useful Website Award

XCentium delivers best in industry Life Sciences B2B eCommerce solution for New England Biolabs


Los Angeles, CA, February 7, 2019 — XCentium, an award winning digital consultancy, announced their client, New England Biolabs, has been awarded the 2018 Life Sciences Industry Award for Most Useful Website by BioInformatics.

Founded in the mid-1970s as a collective of scientists committed to developing innovative products for the life sciences industry, New England Biolabs is now a recognized world leader in the discovery and production of enzymes for molecular biology applications. New England Biolabs retained XCentium to create a solution that would enable them to engage and educate their B2B customer base while bringing new products to market.

Working collaboratively with New England Biolabs, XCentium proposed and built a comprehensive solution that using Sitecore and InsiteCommerce. The solution serves both public websites as well as B2B commerce, including B2B Commerce rich features such product recommendations and online account management. Solution features also include Salesforce integration and Master Data Management (MDM), enabling New England Biolabs to serve their customers proactively and efficiently.

“Every agency tells you they will be an extension of your team. I never experienced that until working with XCentium,” shares Tanya Waldroup, Marketing Technologies Manager, New England Biolabs.

Utilizing the combination of Sitecore and Insite Commerce integrated with Salesforce, provides a robust B2B Commerce solution, with a 360-degree view of the customer, enabling New England Biolabs to reach their customers in real time. For this project, XCentium also integrated the NEB’s solution with ERP, CRM, Master Data Management (MDM), tax calculation, payment gateway, shipping vendors, as well as third party procurement systems to enable another purchasing channel. The connections Sitecore, InsiteCommece and Salesforce provides between commerce, sales, service, marketing and other channels ensures New England Biolabs’ customers get a consistent customer experience across all of NEB’s channels.

“Helping companies like New England Biolabs effectively and efficiently bring their products to market and run their business online is a true privilege for XCentium. We are humbled to see our work with New England Biolabs recognized as the Most Useful Website in the Life Sciences industry. It is an honor to work alongside the New England Biolabs team to help them execute their vision,” said Steve Miller, Partner at XCentium.

To view New England Biolabs’ award winning website, please visit:


To view more information about the New England Biolabs project, please click here.


About New England Biolabs

Established in the mid 1970's, New England Biolabs, Inc. (NEB) is the industry leader in the discovery and production of enzymes for molecular biology applications and now offers the largest selection of recombinant and native enzymes for genomic research. NEB continues to expand its product offerings into areas related to PCR, gene expression, sample preparation for next generation sequencing, synthetic biology, glycobiology, epigenetics and RNA analysis. Additionally, NEB is focused on strengthening alliances that enable new technologies to reach key market sectors, including molecular diagnostics development. New England Biolabs is a privately held company, headquartered in Ipswich, MA, and has extensive worldwide distribution through a network of exclusive distributors, agents and seven subsidiaries located in Canada, China, France, Germany, Japan, Singapore and the UK. For more information about New England Biolabs visit 


About XCentium

XCentium is an award-winning, full-service digital consultancy. We focus on User Experience, Content Management, Commerce, CRM, and Cloud.  XCentium is a Sitecore Platinum Partner, Platinum Insite Commerce Partner, Salesforce Consulting Partner and Gold Certified Microsoft Partner. For more information, please visit For inquiries, please contact


New England Biolabs, Sitecore, Insite Software, InsiteCommerce, Salesforce and XCentium are trademarks of their respective companies used here with permission.