With the rise of AI chat, fewer customers are landing directly on websites. With 70% of web traffic coming from bots, when an actual customer reaches your site, they may already know about your company through AI and arrive as a high-intent visitor. They followed a link to your site in search of specific answers. That makes it more important than ever to ensure your content is high quality and personalized to your target audience.
Traditionally, creating personalized website content is difficult and time-consuming. It involves audience research, user journey mapping, and copywriting. Synthetic Persona is a Contentstack Marketplace app by XCentium designed to simplify this process by putting a customer perspective in the room. It provides feedback on what content resonates, what does not, and prioritized suggestions for improving the overall digital experience.
Personalization Directly in Contentstack
Everything happens directly in the Contentstack UI. Simply open the entry you want to personalize and launch the Synthetic Persona app from the sidebar. Start by selecting your target audience, pulled from your existing Personalize and Lytics audience data, and select Personalize.
The AI uses your selected audience and content to build a persona, then performs a targeted analysis of the entry from that persona's perspective. What you receive is not another generic report. The app provides actionable, prioritized suggestions for improving the content and can also help implement many of those changes without requiring you to locate or edit the appropriate field manually.
Review and Implement Recommendations
Most suggestions include an accept or decline option. When a recommendation is accepted, the AI uses Contentstack APIs to write the edit directly to the appropriate field and save the entry as a draft.
More complex suggestions may require specific names, facts, or other information. In those cases, the AI asks for the necessary information before making the edit rather than inventing details. Some recommendations may require building a new component, referencing another entry, or uploading a new asset. The app will still suggest these changes, but instead of providing an accept or decline option, it marks them as requiring manual effort.
Deliver More Relevant Digital Experiences
As traffic from real users declines and the intent of the users who do reach your website increases, high-quality personalized content becomes increasingly important. When a user lands on your site, your content needs to answer their questions effectively.
XCentium's Synthetic Persona Marketplace app for Contentstack aims to reduce the effort required to create strong, personalized website content. It helps teams evaluate content from the perspective of their target audiences, identify improvements, and make changes so visitors find relevant value instead of generic content.