Your team has approved the design, finished the content, and set a campaign deadline. Getting the page live still requires a development request.

If that has become a familiar part of working in your Adobe Experience Manager (AEM) implementation, moving to Storyblok gives you an opportunity to put more of the publishing process in your content team's hands.

Storyblok combines an API-first CMS with a Visual Editor where marketers can assemble pages from approved components and preview their changes. Developers choose the front-end technology and build the components; editors use them to create the next campaign. With the right component library, another page using an established design can become an editorial task.

Start with a campaign your team runs regularly, including a shared customer quote and a regional offer. Use it to work out exactly what editors should be able to do themselves and how Storyblok will support them.

Make the Next Campaign an Editorial Task

For this campaign, we recommend a Storyblok page content type with nestable blocks for the hero, product grid, and offer. These give editors recognizable sections to assemble. A reference to a separate testimonial entry keeps the customer quote available across campaigns.

Review the existing AEM components before rebuilding them. Several hero variants may serve the same purpose, with differences in image position or button placement. Combine those into a component with a few approved options. Keep separate components when they have distinct behavior, such as an interactive product demonstration.

Storyblok's nested blocks make the structure explicit: product cards sit inside a product grid, which sits inside the campaign page. A Blocks field can restrict the allowed block types and set minimum and maximum counts. Editors can add or reorder cards within the limits your design supports, without having to make responsive layout decisions themselves.

Presets can shorten the setup further. An administrator can prepare a block with starter content and make it the default for new instances. A campaign hero can then begin with useful defaults instead of an empty form or a copy of an outdated page.

Test the complete task. A marketer should be able to assemble another campaign from these components, preview it, and put it through the agreed approval process without requesting a new page variation from a developer.

A Reusable Design Is Not the Same as Reusable Content

Suppose the customer quote appears on twelve campaign pages. Reusing a testimonial block gives those pages consistent fields and presentation. Entering the quote separately in every instance still leaves twelve copies to maintain.

AEM Content Fragments contain structured content independently of presentation. Experience Fragments combine content and presentation through AEM components. Those differences guide how we would model the campaign in Storyblok.

A customer quote stored in an AEM Content Fragment and reused across campaigns should become a standalone testimonial entry, called a story, in Storyblok. Campaign pages reference that story, so editors maintain one source while the front end handles its presentation. Test how publishing and caching affect when corrections appear, and make sure editors can establish which pages a change will affect.

For a shared promotional banner built as an AEM Experience Fragment, create a shared Storyblok story containing the banner's content and required blocks. Rebuild its presentation and behavior in the new front end, preserving the ability to manage the banner centrally.

Keep an offer unique to one campaign in a nested offer block within that campaign's Storyblok story. Editors can update it without changing promotions used elsewhere. If an archived campaign must retain its original offer, this also avoids linking it to a shared entry that always contains the latest promotion.

During migration, build a map between the source AEM content identifiers or paths and the new Storyblok story UUIDs. Use it to reconnect references after creating the entries. This preserves the relationships that make shared content useful, instead of leaving editors to reconstruct them after launch.

Give Regional Teams Room to Adapt

A regional team may need to translate the campaign, replace its offer, or change the page structure. Storyblok provides different ways to handle those requirements.

Use field-level translation when language versions follow the same or a similar structure. Multiple language versions then live in one story. When a market needs a different arrangement or its own selection of sections, folder-level localization gives it a separate story to manage.

Agree on publishing ownership at the same time. With field-level translation, publishing a story publishes all language versions by default. Enable individual translation publishing when languages need separate releases, and test that process with the people responsible for the launch.

The benefit is a regional team that can make its permitted changes using the same approved components, with clear control over what it publishes.

Use the Second Campaign to Judge the First

A first campaign proves that the implementation can produce the page. Having marketers build the next campaign shows whether it gives them the independence you intended.

Ask an editor to create the next version, change the offer for one market, and correct the shared quote. Have the approver review it in the preview. Record how long the work takes, where development help is needed, and whether editors have to duplicate content to finish.

Compare those tasks with the current AEM process. If an editor has to guess among several nearly identical heroes, simplify the library. If a shared quote requires manual updates across pages, revisit the references. These observations turn a product demonstration into evidence for the migration decision.

Start with a Launch You Can Build On

A campaign site or regional property can introduce Storyblok while the rest of the estate remains on AEM. Choose a first launch that uses content patterns you expect to repeat, so the component library will support later work. Plan shared navigation, content ownership, and integrations across both systems.

Developers will need to implement the front-end components, connect the Visual Editor, and maintain the web application and integrations after launch. Define that work alongside the decisions about asset management, forms, search, and personalization. Include hosting, ongoing support, and the period of operating both platforms in the business case.

Estimate the migration from the actual AEM content structures and dependencies, as well as page volume. A consistent article library and a collection of custom campaigns require different work. Before cutover, validate content references, redirects, search metadata, and critical visitor journeys.

Plan Your Move with XCentium

XCentium is a Storyblok partner. Our Storyblok Migration Accelerator combines a working Storyblok implementation, reusable components and content models, and AI-assisted workflows for content inventory, mapping, transformation, and validation. Experienced consultants provide oversight throughout the process.

For an AEM migration, these assets provide a starting point that we tailor to your page structures, publishing needs, and integrations. Bring us the campaigns that take too much effort to publish today. We can help define how they should work in Storyblok and what the move will involve.