About the client

All Heart provides healthcare apparel, footwear, accessories, medical instruments, and other essentials for healthcare professionals. The company serves customers who need products that balance function, style, and reliable ordering.

Challenge

All Heart needed a more modern e-commerce experience for both B2C and B2B customers. The existing site was hard to navigate, especially on mobile, and did not fully support product personalization, bulk ordering, custom quotes, or advanced shipping needs. The platform also needed stronger integration with order and inventory processes. As a healthcare-focused retailer, All Heart also needed to support ADA WCAG 2.0, CCPA, and GDPR requirements.

Solution

XCentium helped All Heart redesign and re-platform its digital commerce experience on Salesforce Commerce Cloud. The new solution supported multiple sites and brands, giving All Heart a flexible foundation for different customer segments and future growth.

The platform improved core shopping journeys, including product listing pages, product detail pages, cart, and checkout. A single-page checkout helped reduce friction and made it easier for customers to complete purchases.

XCentium also added key B2B capabilities. These included a custom quote tool, bulk order support, advanced shipping options, split shipping, dropshipping, rapid replenishment, and manual rule overrides. Product personalization features supported embroidery and engraving before checkout. Salesforce Order Management was integrated to improve order visibility, inventory handling, replenishment, and fulfillment.

Outcomes

All Heart gained a more usable and flexible commerce platform for both individual shoppers and business buyers. Customers could navigate the site more easily, personalize products, request quotes, and complete purchases with less friction.

The new platform also helped All Heart support complex fulfillment needs and meet key compliance requirements. Salesforce Order Management gave the team better visibility into orders and supported scenarios such as backorders, split shipments, and rapid replenishment.

Technology

• Salesforce Commerce Cloud
• Salesforce Order Management