About the client

Elizabeth Arden is a cosmetics brand with a long history of innovation in beauty. Founded by Miss Elizabeth Arden, the brand helped shape the American beauty market and continues to serve customers in the global beauty industry.

Challenge

Elizabeth Arden needed to modernize its eCommerce experience and make core commerce operations work better together. The online store needed stronger inventory management, a smoother user experience, and more connected systems. The brand also needed to support secure payments, shipping needs in Australia, customer reviews, and more targeted marketing.

Solution

Elizabeth Arden partnered with XCentium to rebuild its digital commerce platform on Salesforce Commerce Cloud Storefront Reference Architecture. The new site gave the brand a scalable foundation for online shopping and helped create a more integrated commerce experience.

XCentium improved the site’s user interface and user experience to make shopping more intuitive and visually aligned with the brand. The work focused on making the site easier to use while supporting beauty customers as they browse and buy online.

The solution also connected key commerce services. MuleSoft supported data integration across platforms. Adyen improved payment processing. Signifyd helped prevent fraud. Australia Post supported shipping for the Australian market. Salesforce Marketing Cloud supported customer engagement, and Bazaarvoice added user-generated content and reviews.

Outcomes

The new platform gave Elizabeth Arden a more connected and efficient eCommerce experience. Customers gained a smoother shopping journey, with improved payments, shipping, reviews, and marketing touchpoints working together.

The work also helped improve commerce operations. Elizabeth Arden reduced time-to-market for new features, lowered maintenance and operational costs, and improved productivity across the digital commerce experience.

Technology

• Salesforce Commerce Cloud
• Salesforce Commerce Cloud Storefront Reference Architecture
• MuleSoft
• Adyen
• Signifyd
• Australia Post
• Salesforce Marketing Cloud
• Bazaarvoice