About the client

Friar Tux began in 1974 with its first store in Lakewood, California. The company now serves customers across Southern California and Las Vegas with in-store and online options for formalwear rentals and purchases.

Challenge

Friar Tux and its online-only brand, Stitch & Tie, needed improved eCommerce storefronts that could support both rental and retail journeys. The new experience also had to connect with back-office logistics and operations. This mattered because order management, inventory tracking, fulfillment, fitting, pickup, and returns all needed to work together across online and physical channels.

Solution

Friar Tux partnered with XCentium to implement Salesforce Commerce for both Friar Tux and Stitch & Tie. The platform gave both brands a unified commerce foundation while still supporting their different customer journeys.

XCentium connected the storefronts to back-office systems for order management, inventory control, and logistics. This helped Friar Tux support online shopping, in-store pickup, home shipping, store returns, and shipped returns from a more connected platform.

The new experience also added features that helped bridge physical stores and digital channels. Customers could choose in-store pickup, select event locations, register for events, use share code lookup on Friar Tux, schedule appointments, and build custom looks from rental and purchase items. The platform also supported a women’s category, Pinterest integration, Facebook server-side tracking ads, mobile optimization, and AI-powered online fittings.

Outcomes

The new Salesforce Commerce platform created a more flexible omnichannel experience for customers. Shoppers could move between online and store channels more easily, build custom looks, complete fittings online, and choose pickup, delivery, and return options that fit their needs.

Friar Tux also gained a more scalable commerce foundation. The connected platform improved operational efficiency, supported faster feature rollout, helped reduce re-shipments through better fitting capabilities, and reduced pressure on in-store labor by increasing online fittings.

Technology

• Salesforce Commerce