Melaleuca
Built a scalable Sitecore commerce experience across Canada, the United States, Mexico, Singapore, Korea, and China, with stronger personalization, content workflows, accessibility, and performance
About the client
Melaleuca is the largest online wellness shopping club in North America. Since 1985, the company has offered naturally effective wellness products and focused on helping customers improve their lives.
Challenge
Melaleuca needed a modern digital platform that could support international growth and serve shoppers across regions and languages. The team also needed to personalize the shopping experience using customer data and analytics. Content management was complex, with thousands of product detail pages and hundreds of unique components to build and maintain. The platform also had to support high traffic, accessibility, multilingual content, and a consistent experience across devices.
Solution
Melaleuca partnered with XCentium to redesign and roll out a global shopping experience using Sitecore Experience Platform. The platform was built on Microsoft Azure to support thousands of concurrent shoppers without performance issues.
XCentium created more than 70 custom personalization rules to tailor experiences based on customer data and behavior. The solution supported eight regional sites across multiple languages, with scalability for future expansion.
To simplify content work, XCentium embedded with Melaleuca’s team and improved the content entry process. Together, the teams built more than 1,000 product detail pages using more than 170 custom components. XCentium also supported Melaleuca’s mobile application through a headless implementation.
Outcomes
Melaleuca gained a scalable digital platform that supports shopping across Canada, the United States, Mexico, Singapore, Korea, and China. The new experience is modern, accessible, multilingual, and built to support thousands of shoppers at the same time.
The platform also gives Melaleuca stronger personalization and more efficient content operations. Centralized content storage and marketing automation help the team manage day-to-day updates with less complexity.
- regional sites supported
- 8
- product detail pages built
- 1000+
- custom components created
- 170+
- custom personalization rules created
- 70+
Technology
- Sitecore Experience Platform
- Microsoft Azure
XCentium has been an excellent partner. They bring unparalleled Sitecore technical experience to the table but more than that we appreciated them as professional, hardworking, digital consultants who assisted us in upgrading both our digital business processes and technology. The launch of our New Customer Shopping Experience (NSE) is widely viewed as the most successful tech initiative in the history of Melaleuca. The team from XCentium integrated seamlessly into the Melaleuca culture, you could not tell the difference between the Melaleuca employee and consultants on the project which is the true definition of being a partner.
John Hnanicek, Chief Digital Innovation Officer
