About the client

Meritage Homes is one of the five largest public homebuilders in the United States. The company builds energy-efficient, affordable entry-level and first move-up homes across 12 states and has delivered more than 210,000 homes over its 41-year history.

Challenge

Meritage Homes wanted to strengthen its Realtor channel by making it easier for Realtors and Sales Counselors to work together. Realtors lacked a single destination to communicate with Sales Counselors, quickly find available homes for clients, schedule appointments, and manage buyers. Meritage also had limited visibility into Realtor activity and engagement. The company needed a scalable digital experience to support its new Realtor-focused strategy.

Solution

XCentium partnered with Meritage to design and build the Online Realtor Portal around the way Realtors support homebuyers. After registering and signing in, Realtors can search available home inventory, manage buyers, schedule tours, showings, and open houses, access loyalty benefits and exclusive content, and communicate with Meritage Sales Counselors from one place.

SitecoreAI provides the foundation for the portal, with a Next.js front end hosted on Vercel. XCentium implemented Sitecore Search with custom relevancy tuning and grouping logic to help Realtors find homes for their clients. Sitecore Content Hub gives Meritage greater control over Realtor-specific content and promotions, while Google Maps supports location-based home discovery.

XCentium also integrated Salesforce through Azure middleware to help Meritage track Realtor activity and give sales and marketing teams better visibility into Realtor engagement. Azure B2C manages Realtor registration and sign-in, while a real-time API synchronizes pricing so Realtors have access to current property information. Personalized dashboards let Realtors manage buyers, including their saved homes and searches, while appointment scheduling and loyalty benefits bring more of their day-to-day work into one place.

Outcomes

The Online Realtor Portal created a scalable digital channel for Meritage's Realtor-focused strategy. More than 12,000 active Realtor users were onboarded in the first year. Enhanced Sitecore Search made available homes easier to find, while centralized engagement tracking gave Meritage better visibility into Realtor activity.

Real-time pricing synchronization reduced support needs by keeping property information current. The portal also gives Meritage's marketing team greater control over content, search experiences, and promotions, supporting ongoing updates without relying on developers for routine changes.

Technology

• SitecoreAI
• Sitecore Search
• Sitecore Content Hub
• Salesforce
• Microsoft Azure
• Azure B2C
• Google Maps
• Vercel
• Next.js