About Midland Industries

Midland Industries is a premier B2B manufacturer and supplier of fittings, valves, and accessories for hose, pipe, and tube, specializing in materials like brass, bronze, stainless steel, and plastics. As a leader in plumbing and PVF supply, Midland serves distributors across the United States and Canada, offering solutions such as compression, flare, pneumatic, and aluminum tubing with a strong foothold in both markets.

Challenge: Streamlining Multi-Country Operations

Midland Industries faced inefficiencies caused by managing separate websites for their US and Canadian markets. 

This setup led to operational challenges, such as:
 

- Complex pricing structures and shipping methods across different regions.

- Redundant processes due to multi-ERP platforms.

- Increased costs, workloads, and response times.

Midland sought to unify its operations into a single, integrated platform to enhance efficiency and deliver an improved customer experience.

Solution: Building an Integrated, Multi-Country Platform

To address these challenges, XCentium partnered with Midland Industries to develop a unified solution based on Optimizely, consolidating their US and Canadian sites into a single, efficient platform.
 

Key Features:
 

Data Integration: Utilized Optimizely’s flexible integration system to merge and manage data from both regions seamlessly.
 

Custom Business Logic: Designed region-specific business logic to handle unique pricing, shipping, and operational needs for each country.
 

Cut Charge Logic: Implemented pricing adjustments for custom product lengths, such as non-standard hose orders.
 

Personalized Pricing: Enabled dynamic display of customer-specific discounts and promotions.
 

Freight Logic: Developed robust shipping calculations to handle cross-border transactions efficiently.

Outcome: A Unified, Scalable Platform for North America

By integrating technologies such as Prophet 21, Unilog PIM, Optimizely WIS, UPS Rating Service, FTP, Salesforce Pardot, and MySQL, XCentium delivered a comprehensive multi-country platform for Midland Industries.
 

Key Benefits:
 

Reduced Operational Overhead: Streamlined processes lowered costs and administrative workloads.
 

Enhanced Customer Experience: Personalized pricing and real-time inventory visibility improved satisfaction.
 

Scalable Solution: A robust foundation supports future growth across the US and Canadian markets.
 

Midland Industries now operates with greater efficiency, leveraging an integrated platform that meets the unique demands of multi-country operations while setting the stage for long-term growth. processes, and a scalable platform poised for future growth across North America.

 

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