About the client

A leading regional gaming and hospitality company operates a diverse portfolio of casinos, hotels, dining and entertainment venues, retail locations, golf courses, and tourism experiences. Across its physical and digital properties, the company focuses on creating engaging guest experiences that connect gaming, hospitality, entertainment, and leisure.

Challenge

The company’s digital experience was disjointed and difficult to navigate, making it harder for guests to quickly find relevant content. With multiple brands and websites to support, the company needed a common digital foundation that could better connect online and onsite experiences and respond to guests’ evolving digital needs. Marketing also needed greater control over content and promotions without relying on internal IT or external agencies, along with better visibility into customer engagement.

Solution

XCentium delivered digital strategy workshops, customer focus groups, content strategy, user experience design, creative design, Sitecore implementation, and managed services. Together, these efforts established a common digital foundation for the company’s brands and websites while helping create a more connected guest experience across online and onsite interactions.

With Sitecore, teams could reuse components across websites and personalize digital experiences around guest needs. Personalization gave the company a way to create more relevant digital interactions and differentiate the guest experience. XCentium also connected customer rewards capabilities across digital properties, enabling online management, visibility, and analytics that had not previously been available.

The solution gave marketing the ability to create and manage content and promotions without depending on internal IT or external agencies, while approval workflows supported content governance. Deployment in Microsoft Azure provided a reliable, scalable, highly available, and secure environment. Sitecore and Google Analytics provided customer engagement data to better inform business decisions.

Outcomes

The company gained a common foundation for managing digital experiences across its portfolio. Reusable components made it easier to support multiple websites, while personalization gave teams a practical way to deliver more relevant experiences around guests’ digital needs.

Marketing also gained greater day-to-day control. Teams could create content and promotions, follow defined approval workflows, manage customer rewards capabilities across digital properties, and use engagement data to guide decisions without depending on IT or outside agencies for day-to-day content management.

Technology

• Sitecore
• Microsoft Azure
• Google Analytics