About the client

Revlon is a globally recognized beauty company known for color cosmetics and beauty innovation. With a legacy spanning decades, Revlon is a color authority with products available in more than 150 countries.

Challenge

Revlon’s previous website was built as a single-page application on Sitecore. The site had performance issues that affected search engine optimization and Google Page Insights scores. It also made regional customization harder. Revlon needed a platform that could support a global rollout across 12 countries, with localized content, multiple languages, currencies, and market-specific needs.

Solution

XCentium worked with Revlon to replatform the website using Sitecore Experience Accelerator, or SXA. Existing design elements were mapped to standardized SXA components to create a more consistent and scalable experience across global markets.

The new site architecture was designed to support search engine optimization best practices and improve Google Page Insights performance. It also supported regional content localization for markets in 12 countries.

XCentium also supported BazaarVoice reviews and questions to help customers access richer product information. Mobile optimization helped create a smoother experience for users across devices and regions.

Outcomes

The replatformed site gave Revlon a stronger foundation for global commerce. It improved site performance, supported better search visibility, and made it easier to manage localized regional content.

The platform now supports Revlon’s performance, localization, and commerce needs across 12 countries. It also gives the brand a scalable foundation for future global growth.

Technology

• Sitecore Experience Accelerator
• BazaarVoice