About the client

Russell Investments is a global asset management firm serving institutional investors, financial advisors, and individuals. The firm provides multi-asset solutions and personalized investment advice to help clients work toward their financial goals.

Challenge

Russell Investments needed to deliver a consistent, personalized digital experience across 17 regions. Its existing digital infrastructure made it hard to keep regional websites aligned, manage content efficiently, and tailor content to each user. The team needed a scalable platform that could support global consistency while meeting the needs of different audiences.

Solution

Russell Investments partnered with XCentium to create a centralized digital platform powered by Sitecore. The goal was to simplify content management, improve consistency, and support a more personalized “One Russell” experience.

XCentium implemented a single platform to manage and update content across all regions. This helped Russell Investments maintain a consistent brand experience while giving teams a more efficient way to manage global website updates.

XCentium also worked with Sitecore to integrate multiple third-party and homegrown solutions. Using Sitecore’s personalization capabilities, the site can deliver customized content, including account information and tailored investment resources, based on user data and preferences.

Outcomes

The new Sitecore-powered platform gave Russell Investments a more unified global digital presence. Teams can manage content from a centralized system, while users receive a more relevant experience across regional websites.

The implementation helped Russell Investments streamline global digital operations and improve the experience for end users. As Russell Investments shared, the partnership between Sitecore, XCentium, and Russell “allowed us to deliver a much better experience for our end users” and gave the team “the power to personalize the website.”

Technology

• Sitecore