Digital Transformation in Hotels & Hospitality Summit
Navigating the AI Shift in Guest Discovery and Digital Experience
March 3-4, 2026 | Loews Arlington Hotel | Arlington, TX
Session info
Embracing and Profiting from the Seismic Shift AI Is Having on Your Site Traffic
AI is transforming how travelers move from inspiration to booking, influencing everything from search visibility to on-site expectations. In this session, we’ll unpack the trends behind this shift and explore what they mean for acquisition, engagement, and long-term guest loyalty.
You’ll learn how to evolve your content and marketing strategies to remain visible as AI tools shape decision-making, and how to turn that visibility into measurable revenue.
Let’s Connect If You’re Focused On:
✅ Understanding how AI is reshaping guest discovery and booking journeys
✅ Improving content visibility in AI-driven search and recommendation environments
✅ Delivering personalized digital experiences at scale
✅ Increasing conversion rates and repeat guest engagement
✅ Balancing brand consistency with operational efficiency
Meet the Event Team
Phil Bui
Senior Vice President, Digital Delivery
Phil Bui has delivered solutions for the Disney Store, the State of California's Office of Vital Records, J&R Music World, and Brooks Brothers Online. Phil’s technical expertise in Microsoft technologies, combined with broad industry experience, allows him to design robust, performant, and maintainable solutions while helping organizations shape the processes needed to support them and achieve strong business outcomes.
Steven Franck
Client Director
Steven brings 15 years of consulting experience helping organizations navigate complex digital initiatives by aligning business goals with practical solutions. He has partnered with clients across healthcare, financial services, manufacturing, energy, and other industries.
Leslie Jasper
Managing Consultant
Leslie is a Front-End Developer with 15+ years of experience in UI/UX, accessibility, and front-end architecture. She has led distributed teams and delivered impactful solutions across retail, education, hospitality, and healthcare.