About the client

New England Biolabs is a global life sciences company that develops and produces enzymes for molecular biology applications. Founded in the mid-1970s, NEB supports life sciences research with innovative, high-quality solutions.

Challenge

NEB wanted to improve operational efficiency by consolidating its international subsidiary websites onto Sitecore. Its legacy regional sites were hosted outside Sitecore and needed to be decommissioned. The move was intended to streamline web management, reduce redundancy, and support a more consistent global user experience. For Japan, NEB also needed to support local-language content as part of the regional rollout.

Solution

NEB partnered with XCentium to continue its global B2B eCommerce rollout. The Japan launch built on earlier deployments in the United States, Australia, New Zealand, Singapore, the United Kingdom, and China.

XCentium used a structured content migration approach designed for language-specific content. This helped move the Japanese site from the legacy platform to Sitecore and created a framework for future regional site migrations.

The team also supported NEB’s translation workflow through GlobalLink. This included handling 240 Japanese translation requests to support timely processing of localized content. XCentium used Sitecore’s out-of-the-box capabilities where possible to meet regional content needs without extensive custom development.

Outcomes

NEB launched its Japanese B2B eCommerce site in Q2 2024 as part of its global Sitecore rollout. The project helped consolidate subsidiary websites, improve web management processes, and support a more consistent experience for regional customers.

The rollout also created a scalable framework for future site migrations. With Sitecore and GlobalLink, NEB can manage localized content more efficiently and support digital marketing across regions.

Technology

• Sitecore
• GlobalLink