Optimizely

Optimizely Gold Partner

XCentium is an Optimizely Gold Partner, a Gold Technology Partner, and an Optimizely Opal Specialized Partner. We help organizations design and deliver modern digital experiences on the Optimizely platform.

years of Optimizely experience: 15+

solutions delivered: 50+

Optimizely certifications: 50+

innovations: 10+

How we help you succeed with Optimizely

Optimizely One brings together content, experimentation, personalization, and analytics into a unified workflow for marketing and digital teams. We help organizations get more value from the platform by connecting content, commerce, and data into a system that supports faster execution and better decision-making.

We support this by modernizing legacy CMS implementations, building scalable content architectures, and integrating Optimizely with the systems that power commerce, marketing, and operations. We also help teams apply AI through Optimizely Opal to streamline content workflows, accelerate publishing, and improve performance.

Optimizely consulting services

Optimizely One connects the full marketing and digital lifecycle. XCentium helps you implement and operationalize each part of that system.

Content Management System (CMS): Create, manage, and deliver content across channels using Optimizely CMS. We implement the platform with a focus on structured content and scalable architecture.
Content Marketing Platform (CMP): Plan, create, and manage campaigns in one place with Optimizely CMP. We design workflows that improve visibility and increase content velocity.
Digital Asset Management (DAM): Organize, govern, and reuse content across teams with Optimizely DAM. We implement centralized asset management to improve consistency and reduce duplication.
Web Experimentation: Test and optimize digital experiences using Optimizely Web Experimentation. We help teams run A/B tests and improve performance across web channels.
Feature Experimentation: Deploy and test features using Optimizely Feature Experimentation. We help teams experiment at the code level and release with confidence.
Personalization: Deliver relevant experiences using Optimizely Personalization. We design strategies that use segmentation, targeting, and testing to improve engagement and conversion.
Commerce: Support modern B2B and B2C buying experiences with Optimizely Commerce. We implement solutions that connect product data, pricing, and content.
Data Platform (ODP): Unify and activate customer data using Optimizely Data Platform. We implement ODP to support segmentation, personalization, and experimentation.
Analytics: Connect data to business outcomes using Optimizely Analytics. We help teams align reporting and experimentation to support better decision-making.

Accelerators built to move faster

XCentium develops Optimizely accelerators built on SaaS CMS and composable architecture to help organizations launch faster.

Each accelerator includes pre-built components, integrations, and AI-ready content models that reduce implementation time while maintaining flexibility.

For example, our Financial Services Accelerator helps banks and financial institutions launch secure, compliant digital experiences in weeks, while supporting personalization, search, and AI-assisted content governance.

Optimizely Opal

XCentium is an Optimizely Opal Specialized Partner, helping organizations apply AI across digital experience platforms through agent-driven workflows.

We design and implement AI solutions that automate content operations, improve governance, and support personalization and experimentation at scale.

CASE STUDY

SupplyLand

Improving the commerce experience with a more flexible and customer-focused platform.

Increased flexibility: Implemented Optimizely Configured Commerce with Spire UI and Optimizely PIM.
Customer-focused experience: Improved engagement, average order value, and retention.
Integrated systems: Developed custom integrations to streamline purchasing and improve the buying experience.