Manufacturing

Industry

Industrial & Manufacturing

Modernize digital experience across product discovery, evaluation, and ordering

Complex product ecosystems and evolving buyer expectations

Industrial and manufacturing companies support complex buying processes across distributors, sales teams, and direct channels. Buyers need access to detailed product specifications, technical documentation, and pricing across multiple systems and touchpoints. Many organizations still rely on fragmented platforms that make it difficult to find, compare, and evaluate products.

Disconnected systems create friction across product discovery, evaluation, and ordering workflows. This slows down decision-making, increases reliance on sales teams, and limits the ability to scale digital channels effectively.

Modern digital platforms, supported by AI, cloud, and data, help unify content, commerce, and search to improve how buyers, distributors, and partners access product information and complete transactions.

Proven outcomes

These results reflect improvements in digital experience, supported by modern platforms, personalization, and data.

increase in sales: 105%

reduction in customer service costs: 22%

increase in product availability: 315%

gain in operational efficiency: 20-30%

Industrial and manufacturing consulting services

Design and deliver connected digital experiences across content, commerce, and search.

We help manufacturers use AI, cloud, and data to support complex product ecosystems and improve how buyers, distributors, and sales teams access information and complete transactions.

Strategy: Define a clear roadmap across digital experience platforms (DXP), content management systems (CMS), commerce, and search, supported by cloud and data architecture. Focus on improving how product information is managed, accessed, and delivered across channels.
Digital experience and content: Deliver consistent content across websites, booking platforms, and digital touchpoints. Enable teams to manage content, assets, and localization at scale while supporting fast updates and campaign execution..
Reach and engage: Improve how buyers and partners discover and interact with your products. Use AI-powered search, content, and personalization to support research, specification, and purchase decisions.
Technology modernization: Modernize legacy platforms and move to composable, API-first architectures built on cloud. Enable faster innovation, better integration, and more scalable digital experiences.
Data-driven actions: Use analytics and unified data to improve product discovery, optimize user journeys, and support better business decisions. Apply AI to surface insights and automate optimization.
Personalization: Deliver relevant experiences based on industry, behavior, and account context using data and AI-driven personalization.
Platforms and technologies: Implement and integrate leading digital platforms including Sitecore, Optimizely, Adobe Experience Cloud, Salesforce, Shopify, commercetools, Contentful, Contentstack, Coveo, Algolia, and Storyblok.
Support CMS, commerce, search, personalization, cloud, and data capabilities to improve product discovery, evaluation, and ordering across complex product ecosystems.

Is composable the right fit for you?

Composable architecture allows manufacturers to select the right CMS, commerce, search, and personalization tools, supported by cloud and data services. Success depends on how well these systems are integrated and managed.

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CASE STUDY

Allied Wire and Cable

Delivered a scalable digital platform with modern commerce, content, and search capabilities, supported by cloud infrastructure, to improve performance and support growth

Scalable solutions: Delivered a flexible enterprise platform designed to support growth and increased demand.
Silo reduction: Centralized systems and content to improve data consistency and streamline product information management.
Operational efficiencies: Improved performance, reduced friction, and enabled more efficient digital operations across channels.