B2B commerce is complex.
Launching it shouldn’t be.
Modern B2B commerce initiatives often get weighed down by legacy systems, rigid architectures, disconnected data, and customization debt. At B2B Online Chicago, XCentium and Shopify cut through the noise with a practical, scalable approach to launching and extending B2B commerce without the complexity.
Modern B2B foundations
Understand what Shopify gets right for modern B2B foundations to ensure long-term scalability and flexibility.
The accelerator advantage
Learn how XCentium’s B2B accelerator reduces implementation risk and significantly speeds up your time to market.
AI & digital extension
Discover how composable content, unified data, AI, and automation unlock new efficiencies and future‑proof your ecosystem.
Session Info
In this session, Molly MacDougall (XCentium) and Dwayne Doshier (Shopify) provide a reality check on why B2B commerce programs stall and offer a proven alternative.
You’ll see how Shopify’s modern B2B capabilities combined with XCentium’s accelerator reduce risk, speed up time to market, and create a strong foundation for long‑term growth.
The session also goes beyond launch to explore how to evolve your platform with:
- AI
- Composable content via Contentstack
- Unified data integrations (Distributor Data Solutions)
- Workflow automation (Portalink)
The result? A B2B commerce ecosystem built for speed today and scale tomorrow.
Meet the team in Chicago
Molly MacDougall
VP, Digital Commerce
Molly brings over 25 years of experience in digital transformation across several industries and platforms and has led Digital Commerce and Customer 360 initiatives at clients like Ralph Lauren, Funko, WeatherTech, Theory, Borderfree, and Amazon.
Sue Nunez
Client Director
Sue boasts over two decades of experience in both the MarTech and SaaS space. Known for fostering collaboration, strategic thinking, and long-lasting client relationships, she has a wide range of industry experience including financial, retail, healthcare, manufacturing and more.
Steven Franck
Sales Director
Steven brings 15 years of consulting experience helping organizations navigate complex digital initiatives by aligning business goals with practical solutions. He has partnered with clients across healthcare, financial services, manufacturing, energy, and other industries.
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Featured Articles
B2B commerce is complex.
Launching it shouldn’t be.
Modern B2B commerce initiatives often get weighed down by legacy systems, rigid architectures, disconnected data, and customization debt. At B2B Online Chicago, XCentium and Shopify cut through the noise with a practical, scalable approach to launching and extending B2B commerce without the complexity.