SitecoreAI Audience and Insights consulting & implementation services
XCentium helps organizations implement SitecoreAI Audience and Insights to connect visitor behavior, identity, profiles and audiences with personalization, measurement and digital experiences.
SitecoreAI Audience and Insights unifies visitor interactions into profiles and audiences that can support personalization, campaigns and measurement.
Sitecore MVP awards
90+
solutions delivered
500+
accelerators
20+
industry awards
15+
SitecoreAI Audience and Insights capabilities
SitecoreAI Audience and Insights turns behavioral and identity signals into profiles, audiences and actionable customer context. These capabilities create the foundation for segmentation, personalization and measurement.
Real-time behavioral data
Capture digital interactions so teams can understand what visitors are doing across sessions and experiences.
Identity resolution
Resolve anonymous and known activity across sessions, devices and channels into more complete visitor profiles.
Visitor profiles & affinities
Combine behavioral and identity information and identify topics and interests based on visitor activity.
Audience building
Create reusable audiences based on profile attributes, behaviors, events, sessions, and interests.
Activation & measurement
Activate audience information across personalization, segmentation and AI-enabled experiences, then measure resulting performance.
How XCentium helps with SitecoreAI Audience and Insights
We identify which customer signals matter, define how identities should be resolved and determine how audiences should be activated across experiences. The implementation is aligned to your data sources, use cases, and governance requirements.
Audience & data strategy
Establish the audiences, customer signals, and business use cases the implementation needs to support.
Event & behavioral data implementation
Determine which interactions should be captured and configure the data collection required to support insight and activation.
Identity resolution
Design identity rules around the identifiers, systems, and customer journeys relevant to your organization.
Segmentation & personalization
Build meaningful audience definitions and apply them across personalization and optimization capabilities.
Data integrations, governance & optimization
Integrate SitecoreAI with CRM, commerce, analytics and other data sources while establishing appropriate controls and continually refining activation.
Business outcomes
Our work with SitecoreAI Audience and Insights is designed to turn customer signals into more useful audience intelligence, personalization, and decision-making.
Unified customer context
Combine behavioral and identity signals to create a clearer understanding of customer interactions.
Meaningful audience segmentation
Build audiences around actual behaviors, interests, and customer attributes.
Relevant personalization
Use real-time customer signals to inform which content, offers, and experiences are presented.
Better activation of customer data
Activate collected data through audiences and experiences rather than leaving valuable customer signals disconnected from execution.
More informed decision-making
Apply audience and performance insights to understand customer behavior and identify where experiences can improve.
Related assessments & offers
SitecoreAI fit & implementation assessment
Evaluate your business requirements, architecture and goals to determine how SitecoreAI should fit into your digital ecosystem and define an appropriate path forward.
Frequently asked questions
SitecoreAI Audience and Insights is Sitecore's customer intelligence capability for unifying visitor data, resolving identities, building profiles and audiences, and turning customer signals into insight and action.
No. Sitecore currently treats Sitecore CDP as a separate, supported product. SitecoreAI Audience and Insights is a capability within SitecoreAI and should not be described simply as a renamed version of Sitecore CDP.
XCentium provides audience and data strategy, implementation, event design, identity resolution, audience configuration, personalization activation, integrations, governance, and ongoing optimization.
Identity resolution connects records and interactions that belong to the same visitor or customer across different sessions, devices or identifiers so teams can work with more complete customer context.
Affinities are signals derived from visitor behavior that help indicate topics or interests relevant to an individual profile.
Yes. SitecoreAI can operate alongside CRM, commerce, analytics, data platforms, and other enterprise systems. XCentium helps determine what customer information should move between systems and how it should be activated.
Talk to a Sitecore expert
We can help you connect customer signals, identity, audiences and personalization through SitecoreAI Audience and Insights.