Our partnership with Contentful supports our approach to building flexible, scalable digital platforms that improve content operations and support modern digital experiences.
Nathan Martin
Director | XCentium
Contentful consulting & implementation services
XCentium is a Contentful Silver tier solution partner with experience in Contentful implementation, content modeling, migration, integrations, and ongoing content services. We help organizations build composable digital experiences around structured content, APIs, and modern front ends.
Contentful is now part of Salesforce. Our work with Contentful also extends into personalization, AI-assisted content operations, enterprise integrations, and AI search visibility.
Contentful products & capabilities
Contentful provides a structured content foundation for digital experiences across channels. Its platform combines headless content management, visual experience tools, personalization, AI Actions, and an extensible API-first ecosystem.
Structured content & headless CMS
Model content as reusable structured data and deliver it through APIs across websites, applications, and other digital channels.
Contentful Studio & Experiences
Visually assemble and preview digital experiences with Contentful Studio and Experiences while keeping structured content reusable across channels.
Contentful Personalization
Tailor content and experiences using audience and behavioral signals while connecting personalization with the broader content platform.
Palmata & AI search visibility
Palmata is an AI discovery product from Contentful. It helps teams understand how AI answer engines represent their brand, prioritize content changes, and model their potential impact. Palmata complements Contentful's content platform, and its research can guide improvements to content managed in Contentful or other platforms.
AI Actions
Bring repeatable AI-assisted tasks into content workflows with Contentful AI Actions, including generation, transformation, enrichment, and other structured content operations.
APIs, apps & integrations
Extend Contentful through APIs, the App Framework, and integrations with commerce, DAM, CRM, search, analytics, and other enterprise systems.
How XCentium helps with Contentful
Our Contentful engagements are shaped around content operations, experience delivery, and the systems that need to work together around the platform. We focus on creating a maintainable content foundation while giving teams room to evolve.
Content strategy & modeling
Design content models, taxonomy, governance, and reuse patterns around customer journeys, channels, and editorial requirements.
Contentful implementation & migration
Configure the platform, migrate content from legacy systems, and establish environments, workflows, and delivery patterns for launch.
Experience assembly & front-end development
Build digital experiences with modern frameworks and connect visual authoring to reusable components and structured content.
Personalization & AI workflows
Apply Contentful Personalization and AI-assisted capabilities to support more relevant experiences and more efficient content operations.
AI search visibility
Turn Palmata findings into a content optimization plan. We help prioritize updates to messaging, content models, metadata, and supporting evidence, then connect those changes with editorial workflows and ongoing measurement.
Enterprise integrations & optimization
Connect Contentful with commerce, DAM, CRM, customer data, search, analytics, and other systems, then improve performance and operations over time.
Business outcomes
Our Contentful work is designed to improve how teams create, govern, and deliver content while giving the broader digital ecosystem a more flexible content foundation.
Faster content delivery
Shorten the path from content creation to publication through structured content, reusable components, and efficient workflows.
Greater editor independence
Give non-technical teams more control over routine updates and experience assembly without relying on development for every change.
Consistent content at scale
Reuse structured content across brands, markets, and channels while maintaining governance and shared standards.
Flexible digital architecture
Allow front ends, integrations, and surrounding technologies to evolve without rebuilding the content foundation.
Stronger search & AI discovery foundation
Use structured content, metadata, schema markup, and clear supporting evidence to make brand and product information easier for search engines and AI answer engines to interpret.
Contentful Migration Accelerator
Accelerate your move to Contentful with AI-assisted migration and implementation, reusable delivery assets, and proven methods. The accelerator addresses content inventory, content modeling, transformation, validation, integrations, environments, workflows, and launch planning, not just content movement.
- AI-assisted inventory, mapping, transformation, and validation can shorten migration work while experienced consultants maintain oversight and quality control.
- Reusable implementation assets and established delivery patterns reduce the amount of custom work required while preserving flexibility.
- Start with a proven component foundation that can be adapted to the target experience instead of rebuilding common functionality from scratch.
- faster implementation
- Up to 40%
- lower implementation costs
- Up to 30%
- reusable components
- 50+
Case study
Boutique Pet Nutrition Brand
We partnered with a global seafood company launching a new boutique pet nutrition brand to create a consumer-facing Contentful site that the internal team could manage independently.
11-week launch
Designed and built the site in 11 weeks to support a credible market launch.
Content team independence
Enabled a non-technical team to manage and scale content without ongoing developer support.
Search-ready foundation
Launched with structured content and schema markup to support traditional search and AI-driven discovery.
Centralized asset management
Integrated Brandfolder to improve digital asset management and content operations.
Contentful + Agentforce Commerce demo
See how Contentful and Salesforce Agentforce Commerce can work together to tailor content, promotional pricing, and product access for different customer segments. The demo also shows Contentful's dynamic preview capabilities in action.
Related assessments & offers
Contentful fit & implementation assessment
Evaluate platform fit, content architecture, personalization, integrations, workflows, and implementation requirements before a larger initiative.
Contentful rescue services
Get an existing Contentful implementation back on track with help resolving technical issues, integration challenges, stalled initiatives, and delivery gaps.
AI search visibility assessment
Assess your approach to AI search, identify potential gaps and opportunities, and determine the right strategy and technology path forward.
Frequently asked questions
Yes. Contentful's official partner directory lists XCentium as a Silver tier solution partner, with services including content modeling, implementation, change management, ongoing content services, and technology consulting.
Contentful is a digital experience platform built around a headless content management system (CMS), structured content, APIs, visual experience tools, personalization, and AI-assisted content operations.
XCentium provides Contentful strategy, content modeling, implementation, migration, front-end development, personalization, AI workflow design, AI search visibility, integrations, and ongoing optimization.
Yes. We support migrations from legacy CMS platforms, modern DXPs, other headless CMSs, and custom-built digital platforms. The migration approach can include content inventory, model design, transformation, validation, integrations, and launch planning.
Yes. Contentful Personalization can use audience and behavioral signals to deliver tailored experiences across channels. XCentium helps organizations connect personalization with content models, data, and digital journeys.
Contentful provides a structured content foundation that teams can organize and deliver through accessible web experiences. XCentium helps improve content models, metadata, schema markup, and information architecture to support search and AI discovery. Research from tools such as Palmata can help prioritize updates and inform ongoing evaluation. These improvements support discoverability but do not guarantee mentions or citations.
Yes. Contentful's API-first architecture supports integrations with commerce, CRM, DAM, customer data, search, analytics, and other enterprise platforms. XCentium designs those integrations around the systems and workflows involved.
Talk to a Contentful expert
Whether you are evaluating Contentful, planning a migration, improving an existing implementation, or exploring AI search visibility with Palmata, XCentium can help define practical next steps.
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