Optimizely Agent Platform consulting & implementation services
As an Optimizely Agent Platform Specialized Partner, XCentium helps organizations identify, implement, and scale practical AI use cases.
Optimizely Agent Platform is Optimizely's no-code agent orchestration platform for enterprise marketing and digital teams. It supports prebuilt and custom agents, workflow orchestration, connected tools, and governance across Optimizely and third-party systems.
years of Optimizely experience
15+
Optimizely projects delivered
70+
Optimizely certifications
50+
Optimizely Agent Platform capabilities
Agent Platform is designed to move AI beyond isolated prompts and into repeatable marketing and digital workflows. Its capabilities combine agents, context, orchestration, evaluation, and integrations within one governed environment.
Prebuilt & custom agents
Use out-of-the-box agents for common marketing tasks or create agents tailored to specific business processes and team requirements.
Agent orchestration
Coordinate multiple agents and tools across multi-step workflows that can be triggered by users, schedules, events, or connected systems.
Knowledge & brand context
Provide agents with brand guidance, skills, instructions, and business context so outputs reflect organizational standards.
Evaluation, guardrails & human approval
Define quality expectations, review outputs, and maintain human checkpoints before work is published or acted on.
Connectors & MCP
Connect agents with Optimizely products and external systems through built-in integrations, tools, and Model Context Protocol connectors.
How XCentium helps with Optimizely Agent Platform
Our Agent Platform work starts with the business process, not the novelty of the technology. We identify where agents can create practical value and then design the workflows, integrations, and controls required for adoption.
AI use case strategy
Prioritize agent opportunities based on business value, workflow fit, readiness, measurable outcomes, and implementation complexity.
Agent Platform implementation
Set up the platform around teams, permissions, instructions, shared context, and the use cases selected for initial adoption.
Agent & workflow design
Configure prebuilt agents or create custom agents and multi-step workflows aligned to the way marketing and digital teams operate.
Connectors & integrations
Connect agents with Optimizely products and external systems so workflows can use relevant data, tools, and actions.
Governance, testing & adoption
Establish evaluation criteria, human approval points, operating practices, and measurement so teams can scale AI with appropriate control.
Business outcomes
Our Agent Platform engagements are designed to turn AI into repeatable ways of working rather than isolated experiments.
Faster content workflows
Use agents to assist with repeatable content and marketing tasks so work can move from brief to execution more quickly.
Less manual effort
Automate repetitive steps that consume team capacity while preserving human review where judgment is required.
Consistent quality & governance
Apply shared instructions, brand context, evaluations, and approval checkpoints across AI-assisted workflows.
Faster access to insights
Use agents and connected tools to turn data and reporting into more accessible information for marketing and digital teams.
Scalable AI adoption
Create a governed foundation that allows teams to expand from initial use cases into broader agent-driven workflows over time.
AI agent in action
Financial Services Disclosure Compliance Agent
Built by XCentium for Optimizely Agent Platform, the Financial Services Disclosure Compliance Agent monitors CMS content against a centralized source of truth to identify missing, outdated, or inconsistent disclosures. It flags potential issues with recommended updates, helping reduce manual effort while keeping compliance professionals in control of final decisions.
Designed for banking, investment, and insurance firms, the agent helps compliance, risk, and content teams review digital disclosures and prioritize updates.
See how the agent monitors CMS content for missing, outdated, or inconsistent financial disclosures, flags potential issues, and recommends updates while keeping human experts in control.
Related assessments & offers
Optimizely Agent Platform value discovery workshop
Identify high-value Agent Platform use cases, assess readiness, and build a practical business case for adoption.
Optimizely Fit & Implementation Assessment
Evaluate your current environment, requirements, and business goals to determine how Optimizely should fit into your digital ecosystem and define a practical implementation path.
Optimizely rescue services
Address technical issues, stalled initiatives, partner challenges, upgrade needs, backlogs, or underused capabilities in an existing Optimizely environment.
Frequently Asked Questions
Optimizely Agent Platform is Optimizely's no-code agent orchestration platform for enterprise marketing and digital teams. It supports prebuilt and custom AI agents, workflow orchestration, connected tools, evaluations, and governance.
Optimizely now uses Agent Platform as the name for the platform previously known as Optimizely Opal. The Opal name may still appear in some product experiences and older materials during the transition.
Yes. XCentium is an Optimizely Agent Platform Specialized Partner. We help organizations identify high-value use cases, implement Agent Platform, configure agents and workflows, connect external tools, establish governance, and support ongoing adoption.
Common use cases include content creation and optimization, compliance and quality checks, reporting, research, experimentation support, and other repeatable marketing or digital workflows. The best starting points depend on business value, data availability, and the level of human oversight required.
Yes. Agent Platform can connect with third-party systems through integrations, tools, and Model Context Protocol connectors. XCentium helps determine which systems and actions should be available to each workflow.
We help define permissions, instructions, evaluation criteria, human approval points, testing, and operating practices so agents can work within clear business and governance requirements.
No. The workshop is designed for organizations evaluating Agent Platform, teams that have recently licensed it, and existing customers looking to improve adoption or identify higher-value use cases.
Talk to an Optimizely Agent Platform expert
Whether you are evaluating Agent Platform, prioritizing AI use cases, or expanding an existing deployment, XCentium can help turn agentic AI into practical workflows tied to business goals.