Optimizely CMS 13 Art of the Possible workshop
See what CMS 13 could improve before you plan the upgrade.
Join XCentium for an executive workshop exploring what CMS 13 could mean for your content team, digital experience, and AI ambitions. Connect the capabilities to your business priorities and consider the implications for your current CMS 11 implementation.
years of Optimizely experience
15+
Optimizely projects delivered
70+
Optimizely certifications
50+
Why consider your next step now?
Optimizely’s current policy supports CMS 13 and CMS 12, with new feature development focused on CMS 13. CMS 11 and earlier are outside the supported window. Existing sites can continue running, but the support position is a reason to revisit your plans.

What CMS 13 could change for your team
Depending on your priorities, workshop topics may include:
More flexible page creation
Visual Builder becomes the default editing experience in CMS 13. Explore how reusable sections and page layouts could give editors more control over everyday content changes.
Content discovery and delivery
Optimizely Graph plays a central role in CMS 13, supporting content discovery and delivery across channels. Consider the implications for content reuse, search, and connected experiences.
AI in the content workflow
Discuss where Optimizely Agent Platform could support tasks such as content review, translation, or metadata creation, and the access, setup, and oversight those uses require.
The work behind the upgrade
Explore the considerations for your implementation, including custom functionality, integrations, and search. CMS 13 no longer supports Search & Navigation, so affected implementations need a different search approach.
Explore CMS 13 with experienced Optimizely practitioners
XCentium is an Optimizely Gold Solution Partner and Gold Technology Partner. Our specialists bring hands-on experience with CMS implementations, upgrades, and integrations for organizations across industries.
The workshop connects relevant CMS 13 opportunities to your current implementation and business priorities. Together, we explore which improvements matter, what they could mean for your team, and what needs further investigation, with a practical roadmap to support your internal business case.
CASE STUDY
Sky River Casino
Improving digital experiences with Optimizely CMS 13, personalized content, and secure self-service.
100% increase in site traffic
Rebuilt the website on Optimizely with reusable content components and drag-and-drop authoring, with traffic doubling after launch.
Personalized digital experiences
Used Optimizely Data Platform to tailor content to visitor behavior and preferences.
Secure self-service access
Created a mobile-friendly portal for account details, statements, and rewards information, reducing the need for support calls.

Frequently asked questions
The workshop lasts 2–3 hours. We’ll confirm the duration when arranging your session, based on the agenda and your priorities.
We’ll discuss the best format for your team when arranging the workshop, including virtual participation and in-person options based on location and availability.
No. There is no obligation to commission further services after the workshop.
Optimizely’s documented CMS 13 upgrade path starts from CMS 12. A CMS 11 implementation needs planning for that earlier modernization step as well as the CMS 13 changes.
No. Available capabilities depend on your subscriptions, configuration, and implementation. Some features require additional setup, and adopting new workflows may involve changes to content models, components, or team practices.
Make your next CMS decision with a clearer view
Tell us what your team wants to improve. Our team will contact you to discuss the workshop.