Optimizely CMS consulting & implementation services
XCentium helps organizations implement, migrate, upgrade, integrate, and optimize Optimizely Content Management System (CMS) to create scalable digital experiences and more efficient content operations.
Our CMS work spans new implementations, upgrades to CMS 13, migrations from legacy platforms, content architecture, front-end development, and connections across the broader Optimizely One ecosystem.
years of Optimizely experience
15+
Optimizely projects delivered
70+
Optimizely certifications
50+
Optimizely CMS capabilities
Optimizely CMS provides the content foundation for creating and delivering digital experiences. Current capabilities combine visual authoring, structured content, headless delivery, and agentic workflows within the broader Optimizely One platform.
Visual Builder & authoring
Give marketing and content teams visual tools for creating, editing, and previewing pages, blocks, and digital experiences.
Structured content
Model content for reuse across pages, brands, markets, and channels while maintaining governance and editorial consistency.
Headless delivery with Optimizely Graph
Deliver structured content through GraphQL APIs to modern front ends and other digital touchpoints.
Multi-site & multilingual management
Support multiple websites, brands, regions, and languages while balancing shared governance with local publishing needs.
Agentic content workflows
Use Agent Platform capabilities in and around the CMS to assist with content creation, optimization, governance, and other repeatable editorial tasks.
How XCentium helps with Optimizely CMS
Our CMS engagements are designed around the organization's content model, authoring needs, technical architecture, and surrounding systems rather than a one-size-fits-all implementation.
CMS strategy & architecture
Define the right deployment model, content architecture, experience and front-end approach, integrations, and operating model for your Optimizely CMS environment.
Optimizely CMS implementation
Configure and launch Optimizely CMS with the content types, components, authoring experience, and delivery patterns required for your digital experiences.
CMS 13 upgrades & migration
Move from older Optimizely versions or another CMS using a structured approach to code, content, integrations, testing, and launch planning.
Content modeling, experience design & front-end development
Design reusable content structures, UX and UI experiences, and component systems, then build high-performing digital experiences using modern front-end frameworks and Optimizely Graph where appropriate.
Integrations & ongoing optimization
Connect CMS with commerce, DAM, CRM, search, analytics, marketing automation, and other systems while improving performance and authoring over time.
Business outcomes
Our Optimizely CMS engagements are designed to improve how content teams work while creating a flexible foundation for digital delivery.
Faster publishing
Shorten the path from content creation to launch through modern authoring, reusable components, and streamlined workflows.
Greater content reuse
Structure content so it can be reused across pages, brands, markets, and digital channels.
More marketer control
Give content teams greater ownership of routine experience creation without requiring development support for every change.
Flexible digital delivery
Separate content from presentation so front ends and channels can evolve without rebuilding the content foundation.
Stronger discovery foundation
Use structured content, metadata, performance, and delivery patterns that support traditional search and AI-driven discovery.
Related assessments & offers
Optimizely Fit & Implementation Assessment
Evaluate your current environment, requirements, and business goals to determine how Optimizely should fit into your digital ecosystem and define a practical implementation path.
Optimizely Migration Accelerator
Accelerate migration with AI-assisted workflows, reusable implementation assets, and proven delivery methods designed to reduce risk and improve predictability.
Upgrade Optimizely in weeks, at a fixed price
Move to current versions of Optimizely CMS and Commerce through a structured fixed-price approach, including CMS and Commerce upgrade paths.
Optimizely rescue services
Address technical issues, stalled initiatives, partner challenges, upgrade needs, backlogs, or underused capabilities in an existing Optimizely environment.
Frequently Asked Questions
Optimizely Content Management System (CMS) is the content foundation within Optimizely One for creating, managing, and delivering structured digital content and experiences.
CMS 13 is the current major PaaS release of Optimizely CMS. It runs on .NET 10 and introduces a modern content experience built around Visual Builder, headless delivery, and deep integration with Optimizely Graph.
Optimizely offers both SaaS and PaaS CMS deployment models. CMS SaaS is fully managed by Optimizely, while CMS 13 is the current PaaS release for organizations that need deeper architectural control and custom backend development.
Yes. XCentium supports Optimizely CMS upgrades and platform updates, including moves from older CMS versions to CMS 13. Our current fixed-price upgrade offer uses a structured assessment and delivery process to define the appropriate path.
Yes. XCentium supports migrations from legacy CMS platforms, modern DXPs, headless platforms, and custom-built environments into Optimizely.
Yes. Optimizely CMS supports headless delivery through Optimizely Graph and GraphQL APIs, allowing content to be used across modern front ends and multiple channels.
Agent Platform can support CMS workflows with AI agents for activities such as content creation, optimization, governance, and other repeatable tasks. As an Optimizely Agent Platform Specialized Partner, XCentium helps organizations identify practical use cases and align them with existing editorial processes.
Talk to an Optimizely expert
Whether you are implementing Optimizely CMS for the first time, moving to CMS 13, or improving an existing environment, XCentium can help define the right architecture and delivery approach.