Scrunch consulting & optimization services
XCentium helps organizations adopt, configure and operationalize Scrunch to understand and improve AI search visibility.
Scrunch, a Sitecore company, provides insight into how AI answer engines discover, describe, cite and compare brands across experiences such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
Years in business
15+
Platform certifications
200+
Projects delivered
1,500+
Scrunch platform capabilities
Scrunch gives marketing and digital teams a measurable view of brand visibility across AI-generated answers. The platform helps teams move beyond one-off prompt checks and build a repeatable AI search visibility program.
AI visibility monitoring
Track how often and where a brand appears across selected AI answer engines and priority prompts.
Prompt & topic tracking
Build prompt libraries around customer questions, categories, products, and themes that matter to the business.
Citation & source analysis
Identify the sources and content that influence AI-generated answers and understand where citations are coming from.
Competitive benchmarking
Compare brand visibility and presence against selected competitors across AI search experiences.
AI bot & traffic insights
Connect AI crawler and traffic signals with visibility data to better understand how AI systems interact with the digital presence.
How XCentium helps with Scrunch
Our Scrunch work combines platform configuration with strategy, analysis, and execution. We help teams determine what to monitor, interpret the findings, and convert visibility insights into prioritized improvements.
Scrunch onboarding & setup
Configure the platform, connect analytics and bot tracking, establish baseline reporting, and onboard the teams that will use it.
Prompt strategy
Build and refine a prompt library around customer intent, priority topics, competitors, and the questions that influence brand discovery.
Citation & competitive analysis
Review source patterns, competitor visibility, and gaps that may be affecting how AI systems describe or recommend the brand.
Content & technical recommendations
Translate visibility findings into practical content, structure, authority, and technical improvements across the digital experience.
Ongoing measurement & advisory
Track progress, revisit prompt strategy, and maintain a prioritized optimization roadmap as AI discovery patterns evolve.
Business outcomes
Our Scrunch engagements are designed to give organizations a clearer understanding of AI discovery and a practical way to improve it over time.
AI visibility baseline
Establish a measurable starting point for how the brand appears across important AI answer engines.
Clearer competitive context
Understand where competitors are appearing more often and which sources or topics may be influencing that advantage.
Prioritized optimization roadmap
Focus teams on the content, citation, and technical opportunities most likely to improve visibility.
More informed content strategy
Use AI search data to shape content priorities around the questions and topics customers actually ask.
Ongoing visibility measurement
Track changes over time rather than treating AI search optimization as a one-time exercise.
Scrunch assessments & programs
Scrunch AI search discovery workshop
Understand how AI answer engines are influencing brand discovery, assess your current AI search visibility, and identify opportunities for improvement.
Scrunch Launch Program
Establish an AI search visibility baseline, configure Scrunch, develop an AI search strategy and create a prioritized roadmap for ongoing optimization through a structured four-week engagement.
Frequently asked questions
Scrunch is an AI search visibility platform, now part of Sitecore, that helps organizations understand how AI assistants discover, evaluate, cite, and represent their brand.
XCentium provides Scrunch strategy, onboarding, implementation, prompt planning, citation analysis, competitive benchmarking, optimization recommendations, and ongoing advisory services.
AI search visibility is how a brand appears across AI-generated answers, including whether it is mentioned, cited, recommended, or absent when users ask relevant questions.
Traditional SEO focuses on search engine rankings and traffic. AI search visibility focuses on how AI answer engines interpret, cite, and recommend brands within generated responses. The disciplines overlap, but they use different signals and measurement approaches.
The Scrunch Launch Program is a four-week engagement that configures the platform, establishes a baseline, develops a prompt strategy, analyzes initial findings, and delivers a prioritized AI search optimization roadmap.
No. Scrunch can be used to understand AI visibility regardless of the underlying website platform. Sitecore has integrated Scrunch into its broader SitecoreAI strategy, but Scrunch monitoring is not limited to Sitecore implementations.
Talk to a Scrunch expert
Whether you are evaluating Scrunch or already monitoring AI search visibility, XCentium can help turn the data into a practical strategy and optimization roadmap.