Unlock the value of Scrunch in just four weeks
The XCentium Scrunch Launch Program helps you establish an AI visibility baseline, develop an AI search strategy, and build a prioritized roadmap for ongoing optimization.
Why AI visibility matters
AI assistants are already influencing how customers discover, evaluate, and compare brands. Platforms like ChatGPT, Claude, Gemini, and Perplexity are becoming an important part of the buying journey, often before someone ever visits your website.
Scrunch helps organizations understand how AI platforms perceive their brand, evaluate citations and competitor visibility, and identify opportunities to improve discoverability across leading AI platforms.
The XCentium Scrunch Launch Program provides the structure, guidance, and expertise to turn AI visibility insights into a practical AI search strategy.
The Scrunch Launch Program: Your four-week journey
Over four weeks, you'll progress from platform setup and onboarding to AI visibility analysis, executive recommendations, and a prioritized optimization roadmap.
Week 1 | Establish your baseline
Configure Scrunch, connect Google Analytics, enable AI bot tracking, establish your AI visibility baseline, and onboard your team.
You'll have:
- Scrunch configured
- Google Analytics connected
- AI bot tracking enabled
- AI visibility baseline established
- Customer onboarding completed
Week 2 | Build your AI search strategy
Facilitate a strategy workshop, develop your initial prompt library, identify priority topics and competitors, and launch AI monitoring.
You'll have:
- Initial prompt library
- Priority topics and competitors identified
- AI monitoring launched
Week 3 | Review insights
Analyze initial findings, review citations and competitor visibility, refine your prompt strategy, and validate monitoring priorities.
You'll have:
- Initial AI visibility insights
- Citation and competitor analysis
- Refined prompt strategy
Week 4 | Plan your next steps
Present findings, prioritize opportunities, deliver your AI search optimization roadmap, and define next steps.
You'll have:
- Executive presentation
- Prioritized AI search optimization roadmap
- Defined next steps
Ready to get started?
Outcomes
By the end of the Scrunch Launch Program, your organization will be able to:
Understand how AI platforms perceive your brand
Build a practical AI search strategy
Identify opportunities to improve AI discoverability
Prioritize the highest-impact opportunities for ongoing optimization
Why XCentium?
Successfully adopting Scrunch requires more than platform configuration. It requires a partner who can help you turn AI visibility insights into action.
As a trusted Sitecore partner, XCentium helps organizations adopt and maximize the value of Scrunch through strategy, onboarding, implementation, optimization, and ongoing advisory services.
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Frequently asked questions
Scrunch, a Sitecore company, is an AI search visibility platform that helps organizations understand how AI assistants such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews discover, evaluate, and reference their brand. It provides insights into AI visibility, citations, competitor presence, and content opportunities to help organizations understand and improve their presence across AI-generated search experiences.
AI search visibility is how your brand is represented across AI-generated responses. It reflects how AI platforms understand your organization, which sources they reference, and how often your brand appears when users ask relevant questions.
Traditional SEO focuses on improving visibility in search engine results through rankings, keywords, and backlinks. AI search visibility focuses on how AI assistants understand, reference, and recommend your brand within AI-generated responses, where factors such as content quality, authority, context, and citations can influence how your organization is represented.
Scrunch provides insights into AI visibility, brand mentions, citations, competitor visibility, prompt performance, and the content influencing AI-generated responses. These insights help organizations understand how AI platforms represent their brand, identify opportunities for improvement, and track changes in AI search visibility over time.
XCentium helps organizations adopt and maximize the value of Scrunch through strategy, implementation, onboarding, optimization, and ongoing advisory services. We help organizations establish an AI visibility baseline, develop an AI search strategy, analyze competitor and citation insights, prioritize optimization opportunities, and improve how their brand is represented across AI-generated search experiences.
The XCentium Scrunch Launch Program is a structured four-week engagement that helps organizations configure Scrunch, establish an AI visibility baseline, develop an AI search strategy, analyze competitor and citation insights, and build a prioritized roadmap for ongoing AI search optimization.
The Scrunch AI Search Discovery Workshop is a complimentary strategy session that helps organizations understand how AI answer engines are changing brand discovery. Participants explore AI visibility trends, identify opportunities to improve discoverability, evaluate where Scrunch fits within their digital strategy, and receive guidance on potential next steps for AI search optimization.
Ready to unlock the value of Scrunch?
The XCentium Scrunch Launch Program gives you a structured path to understanding your AI visibility and building a practical AI search strategy with Scrunch.