AI search discovery with Scrunch
Monitor, analyze, and improve your brand's presence across AI-generated search experiences
Overview
AI answer engines are changing how people discover brands, products, and services. As buyers increasingly turn to experiences like ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI-powered search experiences, organizations need to understand how their brands are represented and what influences those responses.
Scrunch, a Sitecore company, helps organizations monitor, analyze, and improve their presence across AI-generated search experiences. We help you use Scrunch to assess AI visibility, identify content and citation opportunities, benchmark competitors, and turn those insights into practical improvements across your digital experiences.

Key capabilities
AI visibility monitoring
Monitor how your brand appears across AI-generated search experiences and understand how visibility changes over time.
Content and citation analysis
Identify the content, citations, and third-party sources that influence AI-generated responses, uncover gaps, and prioritize opportunities to strengthen your brand's representation.
Competitor benchmarking
Compare your AI search presence against competitors to understand where your brand stands and identify opportunities for improvement.
AI-ready content optimization
Evaluate how content structure, accessibility, and organization support AI-driven discovery, and identify improvements that help AI systems better understand your content.
How XCentium helps
We help organizations understand how AI search is changing digital discovery and turn Scrunch insights into practical improvements.
This includes AI visibility assessments, discovery workshops, content and citation analysis, AI-ready content recommendations, and ongoing optimization programs that help improve AI-driven discovery across your digital experiences.
Benefits
Understand how AI search is changing customer discovery
Improve your brand's visibility across AI-generated search experiences
Identify content, citation, and competitive opportunities
Build a practical roadmap for ongoing AI search optimization
Scrunch AI Search Discovery Workshop
Understand how AI answer engines are influencing brand discovery and how your organization is represented across AI-generated search experiences. Our complimentary workshop helps you assess AI visibility, identify opportunities for improvement, and determine whether Scrunch is the right fit for your goals.
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