Contentstack Personalization Foundations
Build the foundations for personalized digital experiences with Contentstack
Many organizations want to deliver personalized experiences but need the technical and strategic groundwork to support tailored content delivery and optimized user journeys.
We've packaged our expertise into a structured program that helps organizations establish the foundational capabilities needed for personalization in Contentstack, including audience segmentation, experimentation strategies, event tracking, Live Preview, and personalized content delivery.
Whether you are beginning your personalization journey or looking for a robust starting point, we provide a practical way to establish the capabilities needed to deliver and optimize personalized experiences.

At a glance
Primary goal
Establish core personalization capabilities and an MAB testing framework.
Focus
Setting up the technical and strategic groundwork for personalization.
Data scope
Primarily Contentstack-driven content and basic user segments.
Complexity level
Foundational, entry-level personalization.
Ideal for
Organizations new to personalization or needing a robust starting point.
Expected outcome
Teams can deliver personalized content and optimize with MAB tests.
What's included
Program kickoff and alignment
Strategy workshops to identify key audience segments, personalization opportunities, and experimentation hypotheses
Creation of audiences, variations, experiences, events, and A/B tests
Event tracking enablement
Live Preview configuration for audience-specific experiences
Personalized content retrieval setup
Ready to get started?
Learn whether the Contentstack Personalization Foundations program aligns with your personalization goals and current capabilities.
Outcomes
Key audience segments and experimentation scenarios identified
Sample personalized and A/B experiences
Event tracking enabled
Live Preview enabled
Personalized content ready to be retrieved
Ability to deliver personalized content to specific audiences
Ability to optimize and validate personalized experiences through A/B testing
