B2C commerce services
Create faster, more relevant shopping experiences from product discovery through checkout and beyond.
XCentium designs, implements, integrates, and optimizes B2C commerce experiences around the needs of customers and the systems that support them. We connect storefronts with content, product data, search, personalization, payments, inventory, order management, fulfillment, service, and customer data.
Turn shopping journeys into connected experiences
Consumers move quickly between discovery, research, comparison, purchase, fulfillment, returns, and service. Friction anywhere in that journey can make the overall commerce experience feel disconnected.
A strong B2C environment needs to make products easy to find, experiences easy to navigate, checkout easy to complete, and post-purchase interactions easy to manage while giving business teams the tools they need to merchandise, personalize, and improve the experience.
We help connect those customer-facing experiences with the commerce operations behind them.
How we help with B2C commerce
B2C commerce strategy & architecture
Define the commerce model, architecture, platform approach, customer journeys, and capabilities around customer expectations and business objectives.
Platform implementation & storefronts
Implement and evolve responsive B2C commerce platforms and storefronts focused on usability, performance, accessibility, conversion, and customer needs across devices.
Merchandising & content
Bring product information, promotional content, campaigns, categories, and merchandising together so teams can create and update shopping experiences more efficiently.
Personalization & loyalty
Use customer, behavioral, transactional, and contextual information to make products, content, promotions, and experiences more relevant throughout the buying journey.
Checkout, payments & fulfillment
Improve the journey from cart through payment, order confirmation, fulfillment, returns, and post-purchase interactions while connecting the necessary operational systems.
Integrations & optimization
Connect commerce with product data, CRM, OMS, inventory, ERP, service, search, analytics, and other systems, then continue improving performance and conversion over time.
Common challenges we help solve
High friction in shopping and checkout journeys
Poor mobile commerce experiences
Slow storefront performance
Difficulty merchandising products and promotions
Limited personalization
Disconnected inventory and fulfillment information
Fragmented commerce and customer data
Complex integrations
Difficulty improving conversion consistently
Case Study
Elizabeth Arden
We partnered with Elizabeth Arden to rebuild its ecommerce experience on Salesforce Commerce Cloud and connect key shopping and support systems.
Smoother shopping
Improved the interface and user experience for browsing and purchasing.
Connected payments & shipping
Integrated payment, fraud prevention, and Australian shipping services.
Customer engagement
Connected reviews and Salesforce Marketing Cloud with the commerce experience.
More efficient platform delivery
Shortened time to market for features and lowered maintenance costs.
Related assessments & offers
Commerce experience assessment
Identify opportunities to improve conversion, operational efficiency, and scalability across your commerce ecosystem.
Platform value realization assessment
Identify untapped platform capabilities that improve customer experiences, efficiency, and return on technology investments.
Managed services review
Evaluate your support model, operational workflows, and governance approach to improve stability and scalability.
Frequently asked questions
B2C commerce is the digital sale of products or services directly to consumers. B2C commerce experiences commonly include digital storefronts, product discovery, merchandising, promotions, personalization, cart and checkout, payments, order management, fulfillment, returns, loyalty, and customer service.
XCentium provides B2C commerce services across strategy, architecture, storefront implementation, integrations, product discovery, merchandising, personalization, checkout, payments, order management, optimization, and ongoing support.
A strong B2C experience makes it easy for customers to discover products, understand what they are buying, move through checkout, receive accurate order information, and get help when needed. Performance, mobile usability, personalization, merchandising, inventory visibility, fulfillment, and service can all affect the overall experience.
Yes. XCentium connects commerce with order management, inventory, ERP, shipping, payments, customer service, and other operational systems so the customer-facing experience stays connected with what happens after an order is placed.
Yes. Personalization can use customer, behavioral, contextual, and transactional information to tailor products, content, promotions, recommendations, and experiences. The right approach depends on available data, customer journeys, business requirements, and the technology environment.
Yes. XCentium can improve storefronts, product discovery, checkout, integrations, performance, personalization, merchandising, analytics, and operational workflows without automatically requiring a full replatform.
XCentium works with B2C commerce capabilities across Salesforce Agentforce Commerce, Shopify Plus, Optimizely Commerce Connect, Sitecore OrderCloud, commercetools, and Kibo Commerce. We connect storefront and transaction capabilities with content, product data, search, personalization, payments, inventory, fulfillment, and service.
Create a better buying experience
Whether you are improving an existing storefront, launching a new commerce experience, or addressing friction across the customer journey, we can help.