Real estate & construction digital consulting & implementation services

Connect property and project information with the people, inquiries, and relationships behind it.

 

XCentium helps real estate and construction companies implement, integrate, and improve websites, property search, CRM, and digital portals. We connect project content, customer data, and AI to support discovery, inquiries, partner relationships, and operations across markets and portfolios.

Years in business

15+

Platform certifications

200+

Projects delivered

1,500+

Match the experience to the business model

Homebuyers may compare communities and available homes. Commercial clients may evaluate properties, project experience, or services. Partners may need account access and shared information. We help organize these journeys around current content and clear next steps, with connections to the systems responsible for listings, inquiries, and relationships.

Who we serve

Our digital consulting and implementation services support organizations across these sectors.

Homebuilders & residential developers

National and regional homebuilders, community developers, and residential development organizations 

Commercial real estate & development

Commercial property owners, operators, developers, and real estate investment organizations 

Property management & storage

Residential and commercial property managers, self-storage companies, and property operators 

Construction & building services

Construction companies, contractors, and building services organizations

How we help

Property and project discovery

Design search and navigation around the details people need to evaluate homes, communities, properties, or project experience. Connect filters, maps, imagery, and clear inquiry paths with the information available from your systems.

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Content across markets and portfolios

Implement CMS and asset workflows for property information, floor plans, project profiles, promotions, and local content. Help central and regional teams reuse approved materials while maintaining the details that vary by location or development.

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Lead capture and CRM connections

Connect website inquiries with CRM records, routing, and sales follow-up. Define the data and attribution needed to understand which properties, communities, or services prompted interest and help teams respond with relevant context.

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Partner and customer portals

Build signed-in experiences around defined tasks such as finding available properties, managing inquiries, sharing resources, or coordinating appointments. Connect identity and business systems with permissions suited to customers, sales teams, and external partners.

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Data, personalization, and AI

Connect discovery and inquiry data for reporting and relevant experiences. Apply AI to approved property and project knowledge, content preparation, and staff assistance. Keep source information current and define review and consent requirements around each workflow.

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Modernization and ongoing support

Improve platform performance, publishing efficiency, and integration reliability. Plan phased migrations and maintain content, search, CRM connections, and cloud applications as portfolios, markets, and business requirements change.

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Case study

Meritage Homes

Delivered a modern composable digital platform to improve property discovery, performance, and scalability.

Improved performance

Increased site performance by 50 percent with faster load times and improved responsiveness.

Enhanced accessibility

Improved accessibility by 30 percent to support inclusive and compliant digital experiences.

Stronger digital performance

Improved best practices by 25 percent and SEO by 13 percent to enhance visibility and engagement.

Meritage Homes Image Cropped

Platform & technology expertise

Assessments & offers

Experience design assessment

Evaluate customer journeys, usability, accessibility, and experience workflows to identify friction and improve experiences.

DXP fit & implementation assessment

Evaluate platform fit, architecture, and implementation requirements to support long-term digital experience goals.

Salesforce Shopify Connector

CRM fit & process review

Align your CRM platform, workflows, and customer processes to improve efficiency and engagement.

Frequently asked questions 

XCentium provides website and platform strategy, experience design, property and project discovery, CMS implementation, CRM integrations, portals, data, and AI services. We also support migrations and ongoing platform operations. The scope follows the organization’s business model and the audiences it needs to serve.

Yes, where the source systems provide suitable interfaces and authorized access. We define which system owns pricing, availability, and property details, along with update frequency and error handling. The experience should reflect the reliability and freshness of the underlying data.

Yes. XCentium’s Meritage Homes Realtor Portal combines home search, buyer management, appointments, and CRM integration. For a new portal, we define user roles, authentication, permitted actions, source systems, and the information each audience needs before implementation.

We integrate forms and relevant journey context with CRM, then configure routing, notifications, and reporting around the sales process. Clear data ownership and duplicate-handling rules help teams work with consistent records and follow up on the property or service that generated interest.

Yes. The content, search, CRM, and portal capabilities can support other property and construction business models. A contractor’s project portfolio, for example, requires a different journey from a homebuilder’s available inventory. We define that scope rather than assume every organization needs listing-based commerce.

AI can help staff find approved property and project information, prepare content for review, and summarize inquiries or internal documents. We connect the relevant sources and workflows, define who can access them, and establish checks for changing availability, pricing, and other details before information is shared.

 

Connect discovery with your next customer or partner relationship

Tell us where property information, inquiries, publishing, or portal workflows need to improve. We’ll help define the right experience and the systems needed to support it.

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