CMS & DXP
Build digital experience platforms that give teams more control over content, delivery, and change.
XCentium helps organizations implement, integrate, migrate, optimize, and support content management system (CMS) and digital experience platform (DXP) solutions. Our work also spans composable and headless architecture, digital asset management (DAM), search and discovery, and managed services.
Build a digital experience foundation that can evolve with your business
Digital experiences increasingly depend on multiple technologies working together. Content, assets, search, customer data, personalization, commerce, analytics, and front-end experiences may all play a role.
The right platform approach should make those capabilities easier to connect and evolve without adding unnecessary complexity. That may mean improving an existing CMS or DXP, introducing a composable capability, moving to a headless delivery model, or changing only the parts of the environment that are holding teams back.
We help organizations understand what is working, where the limitations are, and what needs to change across platforms, architecture, integrations, content operations, and ongoing support.
Our CMS & DXP services
CMS & DXP
Implement and evolve enterprise CMS and DXP platforms around content operations, integrations, personalization, governance, and experience delivery.
Composable & headless
Build and evolve composable and headless digital experiences where greater flexibility creates real value. We help select, implement, and connect headless CMS platforms, APIs, modular capabilities, and front-end technologies without treating composability as the goal itself.
Digital asset management
Make digital assets easier to organize, govern, find, reuse, and deliver across channels by connecting asset workflows, metadata, permissions, and integrations with the broader digital environment.
Search & discovery
Help customers find the right content, products, and information faster through stronger search strategy, implementation, relevance, recommendations, and AI-enabled discovery.
Managed services
Support CMS, DXP, commerce, CRM, customer service, data, cloud, and AI environments through ongoing technical monitoring, maintenance, issue resolution, and improvements.
When digital platforms start getting in the way
We help identify what is creating the friction and determine the right combination of platform improvements, architecture, integrations, processes, and operating support to address it. Organizations often come to us when they are dealing with:
Slow content creation and publishing
CMS or DXP environments that are difficult or expensive to change
Disconnected content, assets, search, commerce, data, and customer systems
Poor search and content discovery
Growing technical debt and integration complexity
Inconsistent experiences across channels
Limited flexibility in front-end delivery
Limited internal expertise, capacity, or operational support
Choose the architecture that fits the experience
A suite-based DXP, a headless CMS, and a highly composable architecture can all be the right answer in different situations. The decision should reflect customer needs, content operations, integration requirements, existing investments, internal skills, and the level of flexibility the organization actually needs.
We do not start with the assumption that everything should be replaced or decomposed into separate services. The objective is to create a digital environment that is easier to operate, easier to evolve, and better equipped to support changing business and customer needs.
Case Study
Brookfield Residential
Improved speed, authoring, and scalability with SitecoreAI
Flexible architecture
Connected SitecoreAI with search, customer data, Salesforce, and Vercel.
Easier content authoring
Simplified updates through visual editing and reusable content structures.
Faster digital experiences
Improved page speed and core web vitals.
More efficient releases
Enabled zero-downtime deployments and faster developer onboarding.
Related assessments & offers
DXP fit & implementation assessment
Evaluate platform fit, architecture, and implementation requirements to support long-term digital experience goals.
CMS evaluation
Select the right CMS with confidence based on your business and technical requirements.
Platform value realization assessment
Identify untapped platform capabilities that improve customer experiences, efficiency, and return on technology investments.
Managed services review
Evaluate your support model, operational workflows, and governance approach to improve stability and scalability.
Frequently asked questions
Content management system (CMS) and digital experience platform (DXP) services help organizations select, implement, integrate, migrate, optimize, and support the platforms used to manage content and deliver digital experiences. They can also include composable and headless architecture, digital asset management (DAM), search, personalization, integrations, and ongoing operations.
A content management system (CMS) primarily helps teams create, manage, and publish digital content. A digital experience platform (DXP) typically extends beyond content management by connecting capabilities such as personalization, search, analytics, customer data, integrations, commerce, and experience delivery across channels.
CMS and DXP describe platforms used to manage content and deliver digital experiences. Headless and composable describe architectural approaches that separate presentation or connect independent capabilities through APIs. A CMS or DXP can be part of either approach.
XCentium provides CMS and DXP consulting and implementation services across platform strategy and selection, implementation, configuration, integration, migration, upgrades, content operations, governance, personalization, optimization, managed services, and ongoing support.
Headless architecture separates the front-end experience from the system managing content or another back-end capability. Composable architecture is broader and connects multiple independent technologies and services as part of a larger digital environment. An architecture can be headless without being fully composable.
No. The right architecture depends on business requirements, existing technology investments, internal skills, integrations, operating complexity, and the amount of flexibility required. Composability can also be introduced selectively rather than replacing an entire environment.
Yes. Improvements can include content structures, authoring, workflows, integrations, search, personalization, performance, front-end delivery, upgrades, governance, and operating practices without automatically requiring a full replatform.
XCentium works with enterprise CMS and DXP technologies including SitecoreAI CMS, Optimizely CMS, Contentstack, Contentful, Storyblok, Umbraco, Kontent.ai, and Squiz. We help organizations determine how each platform should fit within the broader content, experience, integration, and operating model.
Yes. XCentium provides ongoing technical support across monitoring, maintenance, issue resolution, enhancements, upgrades, releases, and performance improvements for CMS and DXP platforms and their integrations.
CMS and DXP platforms can provide structured content, metadata, APIs, search capabilities, customer data, and integrations that support AI-enabled experiences and workflows. They can also strengthen the foundation for AI search visibility by making content easier to structure, manage, access, and discover.
Move your digital experience platform forward
Whether you are improving an existing CMS or DXP, planning a migration, introducing composable capabilities, or strengthening ongoing operations, we can help determine the right path and put it into practice.