Retail & distribution digital consulting & implementation services

Connect product discovery, purchasing, fulfillment, and service across your sales channels.

 

XCentium helps retailers and distributors implement, integrate, optimize, and support B2B and B2C commerce platforms. We connect product discovery, content, pricing, inventory, orders, CRM, and AI to improve buying experiences, fulfillment visibility, customer service, and digital operations.

Years in business

15+

Platform certifications

200+

Projects delivered

1,500+

Make the full order journey work for the customer

A useful storefront depends on relevant search results, accurate information, appropriate pricing, and dependable order handoffs. Consumer shoppers, wholesale buyers, and account customers also follow different rules. We help address friction across those journeys and the operational systems that determine whether a purchase is easy to complete and support. 

Who we serve

Our digital consulting and implementation services support organizations across these sectors. 

Retailers

Specialty, apparel, beauty, sporting goods, home, and other consumer retailers

Ecommerce & direct-to-consumer

Digital-first retailers, ecommerce businesses, and direct-to-consumer brands

B2B distributors & wholesalers

Business-to-business distributors, wholesalers, and commercial suppliers

Foodservice & restaurant supply

Foodservice distributors and suppliers serving restaurants and hospitality organizations

How we help

B2B and B2C buying experiences 

Implement storefronts and purchasing workflows around your customer types. Support account catalogs, negotiated pricing, bulk orders, approvals, promotions, and checkout as appropriate, with integrations to the systems responsible for the underlying rules. 

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Product discovery and merchandising 

Improve search, navigation, filters, recommendations, and merchandising around customer intent and catalog data. Connect content and product information so people can evaluate options and understand availability before moving into the order process. 

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Orders, inventory, and fulfillment 

Integrate order management with inventory, ERP, warehouse, shipping, and return workflows. Define ownership, update timing, and exception handling to improve order visibility and reduce manual coordination between customer-facing and operational teams. 

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Customer service and account relationships 

Give service and account teams access to relevant orders, customer records, and approved knowledge. Configure self-service, routing, and agent workflows for inquiries, returns, and other requests, with clear handoffs when a person needs to intervene. 

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Commerce intelligence and AI 

Connect journey measurement with product, order, and customer data to identify improvement priorities. Apply AI to product discovery, recommendations, service assistance, and routine workflows. Evaluate results against buying behavior, answer quality, and the operational goals of the engagement. 

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Performance and ongoing improvement 

Prioritize changes around shopping friction, platform constraints, and operating needs. Support integrations, releases, performance testing, cloud applications, and maintenance while evaluating the impact of improvements across the buying and service journey. 

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CASE STUDY

Funko

Delivered a high-performance commerce system with a robust order management solution to support scale and demand. 

Scalable solutions 

Delivered a flexible solution to support rapid growth and evolving business requirements. 

Improved customer experience 

Enabled self-service returns and a store that manages heavy traffic and high-volume sales. 

Operational efficiencies

Processed orders more efficiently and accurately with automated order processing rules.

funko-case-study

Platform & technology expertise

Assessments & offers

Next

Commerce experience assessment

Identify opportunities to improve conversion, operational efficiency, and scalability across your commerce ecosystem.

Salesforce Commerce Cloud B2B Accelerator

OMS readiness assessment

Assess whether your order management environment can support operational complexity and future growth.

analytics

Data readiness assessment

Evaluate the quality, structure, and accessibility of your data to support analytics and AI initiatives.

Frequently asked questions

XCentium provides commerce strategy, experience design, B2B and B2C implementation, product discovery, order management, CRM and service integrations, analytics, data, and AI. We also modernize existing platforms and provide ongoing technical support across storefronts and connected systems. 

Yes. The experience can accommodate different catalogs, pricing, access rules, payment terms, and purchasing workflows. We assess which capabilities can be shared and which need separate configurations or storefronts, then connect customer and operational data according to those requirements. 

We assess the causes of friction, the capabilities already available, integration constraints, operating costs, and delivery risk. Search, checkout, data, or order workflows may be improved independently. Replatforming is considered when the existing environment cannot reasonably support the required business changes. 

Yes. We design integrations across the systems that own stock, orders, fulfillment, returns, and customer records. The work defines data ownership, update timing, monitoring, and exception handling so service teams and customers have access to appropriate information and actions. 

AI should use authoritative product, inventory, order, and policy data for the task it supports. We define permissions, allowed actions, evaluation, and escalation. Product discovery and service assistance can be useful starting points when their inputs and operating boundaries are clear. 

Measures may include search success, checkout completion, repeat purchasing, order exceptions, service resolution, and return handling. We also look at data quality and integration reliability. The right combination shows both customer progress and the operational effort required to support it. 

 

Improve the journey from product discovery to customer service

Share the buying or operational challenges holding your commerce experience back. We’ll help prioritize the changes and connect the systems needed to deliver them.

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