Improve customer experiences and digital operations across your automotive business.
XCentium helps automotive companies implement, integrate, optimize, and support websites, parts commerce, CRM, and customer service platforms. Our work connects content, product data, search, and AI to improve product discovery, buying experiences, service workflows, and digital operations.
Years in business
15+
Platform certifications
200+
Projects delivered
1,500+
A vehicle inquiry, a replacement-parts order, and an ownership question need different information and workflows. The priorities may include clearer model information, relevant product filters, dealer or sales inquiries, and account-based ordering. We help identify where information or context gets lost between the website, commerce platform, sales team, and service organization.
Our digital consulting and implementation services support organizations across these sectors.
Vehicle manufacturers and automotive brands
Automotive retailers, dealerships, and dealer networks
Parts, components, systems, and technology suppliers
Automotive parts, accessories, equipment, and aftermarket businesses
Design clearer journeys for vehicle research, product comparison, and parts selection. Align navigation, filters, content, and inquiry forms with the information customers need before contacting a dealer, requesting help, or placing an order.
Implement and improve CMS and DXP platforms for model information, product content, service resources, and campaign pages. Connect approved assets and reusable content so teams can maintain consistent information across brands, markets, and locations.
Build B2B and B2C buying experiences around product catalogs, customer pricing, inventory, ordering, and returns. Integrate commerce with the systems that own account, product, and order data to reduce gaps between online information and fulfillment.
Connect inquiries, account records, order history, and service knowledge through CRM and customer service platforms. Configure routing, follow-up, self-service, and escalation so teams can respond with the context gathered earlier in the journey.
Connect customer and commerce data for reporting and AI applications. Build assistants that retrieve product information and service knowledge, and automate defined workflow steps. Establish source ownership, access controls, and review so teams can use the results in daily work.
Improve application performance, integration reliability, release processes, and cloud operations. Provide ongoing maintenance and enhancements across content, commerce, and customer systems as product ranges, business rules, and customer expectations change.
Automotive customers may research with a brand, purchase through a dealer or distributor, and turn to a different team for service. Planning for those handoffs helps digital investments improve the whole relationship, with product and customer information available where it is needed.”
XCentium
Case study
Built a Salesforce B2B Commerce site with guest checkout, Coveo search, punchout support, and self-service tools to support a large catalog, improve adoption, and create room for future growth
of National Accounts now use the eCommerce channel
locations now offer inventory online
The new platform gives FleetPride a flexible foundation for future commerce features.
Identify opportunities to improve conversion, operational efficiency, and scalability across your commerce ecosystem.
Evaluate platform fit, architecture, and implementation requirements to support long-term digital experience goals.
Align your CRM platform, workflows, and customer processes to improve efficiency and engagement.
XCentium provides consulting, design, implementation, integration, optimization, and support for automotive websites, parts commerce, CRM, customer service, data, and AI. Engagements can focus on one journey, such as parts ordering, or connect several systems across sales and service.
Yes. Vehicle research emphasizes information, comparison, and inquiry. Aftermarket commerce adds catalog structure, product attributes, account pricing, availability, and ordering. We define these requirements separately and connect shared content and customer systems where that creates value.
We start with the product attributes and compatibility data your organization can reliably provide. Those inputs guide search, filters, and product information. When fitment data comes from a separate system or provider, its accuracy, integration, and update process become part of the scope.
Yes. Search relevance, content workflows, inquiry routing, integrations, and performance can often be improved within the existing environment. We assess the limitations first and recommend migration only where it supports the requirements and expected value.
Potential uses include finding approved product information, helping service agents answer routine questions, drafting content for review, and assisting software delivery. We evaluate the available data and workflow before choosing tools, and define how uncertain answers or exceptions reach a person.
Measures should match the journey. Examples include qualified inquiries, search success, successful orders, repeat purchasing, self-service completion, and service handling time. We also review content publishing effort and integration failures so customer improvements are supported by workable operations.
Tell us where customers or teams are encountering friction, from vehicle research to parts ordering and service. We’ll help identify the improvements and implementation steps that matter most.
